Facebook remains a giant in the digital marketing world, especially for e-commerce businesses. With billions of active users, Facebook is the perfect platform for targeting a wide audience. To make the most out of your advertising campaigns in 2025, choosing the right Facebook ad format is essential. In this blog post, we will explore the best ad formats that e-commerce businesses should leverage this year to boost sales and enhance engagement.
1. Carousel Ads: Show Multiple Products in One Ad
Carousel ads are one of the most popular and effective formats for e-commerce businesses. These ads allow you to showcase multiple products in a single ad unit. With each product displayed in its own swipeable card, customers can quickly browse through a variety of offerings without leaving the platform. Carousel ads are ideal for displaying a range of products, different colors, or variations, and they can include images or videos. Studies show that carousel ads receive 72% more engagement compared to static images, making them a powerful tool for increasing brand awareness and sales.
One of the best features of carousel ads is the ability to include individual links to each product’s page. This feature directly drives traffic to your product pages, making it easier for users to convert. Whether you’re selling clothing, electronics, or beauty products, carousel ads give you the flexibility to market multiple items in one seamless, engaging experience.
2. Video Ads: Capture Attention with Dynamic Content
Video ads have always been a highly effective way to engage users, and this trend continues into 2025. Facebook video ads are great for e-commerce because they allow you to showcase your products in action. Whether it’s demonstrating how your product works, showing behind-the-scenes footage, or telling the story of your brand, video ads help build a connection with your audience.
According to a report by Wyzowl, 84% of people say they've been convinced to buy a product after watching a brand’s video. This makes video ads a must-have for e-commerce businesses aiming to boost conversion rates. Keep in mind that video ads should be short, engaging, and optimized for mobile, as most Facebook users access the platform from their smartphones. Using captions is also highly recommended since many users watch videos without sound.
3. Collection Ads: Showcase Your Entire Catalog
Collection ads offer a unique and highly effective format for e-commerce businesses. This ad format allows you to create a visual catalog of your products. When users tap on the ad, they are taken to a full-screen experience where they can browse your products in a convenient and immersive way. This feature is especially beneficial for mobile users, who can shop directly from the ad without navigating away from Facebook.
The collection ad format is particularly useful for businesses with a wide range of products. Whether you are selling fashion, home goods, or tech gadgets, this format lets you display a variety of items at once, improving the likelihood of generating multiple sales in a single interaction. Research shows that collection ads can lead to higher click-through rates (CTR) and increased purchase rates due to their streamlined shopping experience.
4. Dynamic Ads: Personalized Shopping Experience
Dynamic ads are a game-changer for e-commerce marketers. These ads automatically show the most relevant products to users based on their previous interactions with your website or app. For instance, if a customer has viewed a product but didn’t make a purchase, dynamic ads can re-target that specific product to encourage them to complete the transaction.
What makes dynamic ads especially powerful is their ability to deliver personalized content to each user without requiring additional effort from marketers. Facebook’s algorithm automatically selects the most appropriate products to show, increasing the chances of converting users into buyers. In 2025, personalized marketing continues to be crucial, and dynamic ads provide the most efficient and cost-effective way to implement it.
5. Slideshow Ads: Lightweight Video Alternative
If you're looking for a budget-friendly alternative to video ads, slideshow ads are an excellent choice. These ads let you create a short, looping video using a series of static images. The result is a lightweight, quick-to-load ad that can capture attention just like a video, but at a fraction of the cost and effort.
Slideshow ads are great for businesses with limited resources or for those testing out video content for the first time. This format is particularly effective for showcasing multiple products or telling a story in a dynamic, visual way. Since Facebook allows you to create slideshow ads directly from your images, it’s an easy format for e-commerce businesses to implement and test out different creative concepts.
6. Lead Ads: Collect Customer Information with Ease
Lead ads on Facebook are incredibly useful for businesses looking to collect customer data without requiring users to leave the platform. Whether you’re offering a discount, newsletter, or other incentives, lead ads allow you to capture email addresses and other information directly through Facebook forms. This format is ideal for building an email list for future marketing campaigns.
The beauty of lead ads is their simplicity and convenience. Users can quickly sign up for offers or promotions, reducing friction and improving conversion rates. E-commerce businesses can use lead ads to grow their customer base, which can then be nurtured with personalized email campaigns to boost sales.
7. Instant Experience Ads: Create an Immersive Shopping Journey
Instant Experience (formerly known as Canvas ads) is one of Facebook’s most immersive ad formats. These ads are full-screen, mobile-optimized experiences that allow you to combine text, images, video, and product links into one interactive experience. Instant Experience ads are designed to captivate users and provide them with a deep dive into your products or services without distractions.
For e-commerce businesses, Instant Experience ads are a fantastic way to showcase a new collection, run a product launch, or highlight seasonal promotions. The ability to merge various media types into a single experience helps tell your brand story in a more engaging and compelling way. In 2025, as mobile shopping continues to rise, this format’s effectiveness is expected to increase.
8. Stories Ads: Engage Customers in a Fun, Fast Format
Stories ads are becoming increasingly popular on Facebook, and their popularity is expected to rise in 2025. These ads appear in between users’ stories, providing a full-screen, vertical display that grabs attention in a short, snappy format. Stories ads are perfect for creating urgency and promoting limited-time offers, flash sales, or exclusive products.
With the interactive elements available in Stories, such as polls, stickers, and swipe-up links, this format offers numerous opportunities to engage users and drive traffic directly to your e-commerce store. Because Stories ads disappear after 24 hours, they create a sense of urgency, encouraging users to take immediate action. This format is great for businesses looking to drive quick results.
Conclusion: Choose the Best Format for Your E-Commerce Goals
Facebook offers a wide range of ad formats that can help e-commerce businesses grow and thrive in 2025. Whether you’re using carousel ads to display multiple products, dynamic ads for personalized content, or video ads to tell a compelling story, the right format can significantly boost your marketing efforts. By leveraging these ad formats effectively, you can create engaging and impactful campaigns that drive sales and enhance customer loyalty. In today’s competitive digital landscape, staying updated with the latest trends and formats on Facebook will ensure your e-commerce business remains ahead of the curve.